ftp explained Advice on Web marketing, search engine ranking and web site design for the thirsty internet marketer.

Web marketing

How pay per click advertising can create additional income the easy way.

Web marketing

Overview: Search engine marketing approach
Step 1: Select your industry and think niche
Step 2: Internet marketing and keyword selection
Step 3: Optimizing your webpages for the search engines
Step 4: Internet marketing and linking strategies

Web site design

Use web design templates and save time.

Pay per click marketing

Can a Pay Per Click visitor be worth a dollar?

Google Adsense

Adsense advertising

What Does FTP Stand For?

To FTP or not to FTP? Well, of course you should FTP.

FTP stands for File Transfer Protocol. Simply put it is the means by which you transfer your newly created web pages, files and folders to your hosting company's server.

There are three main ways to FTP.

Hosting Companies Control Panel

Some web site hosting services offer a web based interface that lets you transfer files the drag-and-drop method. It usually works something like this:

You log in to the hosting company's control panel. The control panel is where you set up email, get help and support, view invoices and such.

Just like when working on your computer you browse or locate the file you want to transfer (exactly the same way as if you were trying to open a file). Instead of opening the file, you click on it once and drag it to your allocated space with your hosting provider. Simple as that.

FTP Using Your HTML Editor

More and more HTML editors (web page building programs) offer built in FTP functionality. Like before you find, select and drag-and-drop.

Main difference to using your hosting provider's control panel is that you need a server address, a user name and a password. These will be given to you by your web site hosting service.

User name and password is self-explanatory. The server address is your street address on the World Wide Web. The server address can take many forms but is most of the time simply your URL or domain name.

FTP Software Program

I use a FTP software program. There are many FTP programs available. You can even download free trial versions - see ftp resource page.

FTP programs are in a way a mix between the two earlier methods. The program runs on your computer, so you need the user name, password and server address.

After you login with these details you will see two windows on your computer. One will be a view of your computer. This is where you browse to locate the files you want to transfer. The second is a view of your server space: this is where your web pages, file and folders "live".

Now it is a simple matter of drag-and-drop to and from your two windows.

There you have it. As always, questions, comments and the like are always welcome.

Web Marketing Reviews

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RSS Tutorial

Overview: Introduction to RSS
Step 1: Looking at benefits with RSS.
Step 2: Create your own RSS feed the easy way
Step 3: Publish and promote your RSS feed

Recent Newsletters

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Analyze email lists using RFM before you spend your money.

My favourite sales letter openings.

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Building that first website. Tips and approaches to make it "easy".

What's more profitable? Analyze actual earnings to maximize your earning potential.

Linking your website pages The difference between absolute and relative links.

Is it possible to make money publishing and marketing websites? Let's look at what it takes to make $125,000 per year.

Newsletter archives

The Basics
PPC advertising:
What is PPC advertising?
Affiliate Marketing:
Internet Affiliate Marketing Explained
Web Site Domain Name:
What Is A Domain Name?
IP Address:
What Is An IP Address?
What is a URL:
Definition of URL
FTP Explained:
What Does FTP Stand For?
Web Site Hosting:
How To Choose A Web Site Hosting Service
Virtual Hosting:
Is Virtual Web Hosting For Real?
What is a Server:
Server
What is a Browser:
Browser
Keyword This And Keyword That:
What Is A Keyword?
Search Engine Or Directory:
The difference between Search Engines and Directories

Advanced
Selling On The Internet:
Selling Or Pre-Selling On The Internet?
Selling With Ebay:
Make Money Selling On Ebay. Ebay As PPC.
Search Engine Ranking:
Search Engine Ranking 101
Informercials Work:
Think Infomercial Product Review
Keyword And Marketing:
Choose The Right Keywords And See Your Marketing Take Off
Pay Per Click:
Pay Per Click Marketing: Can A PPC Click Really Be Worth One Dollar?
Inbound Links:
Are Links To Your Site Really That Important
Keywords Selection:
Don't Select Search Engine Keywords Based On Volume Alone
Permission Based E-mail Marketing:
Permission Based Email Marketing: Asking For Permission First Makes All The Difference
Opt In Email Marketing:
Opt-In Email: More Than Buying A Script
Write A Sales Letter:
AIDA Writes Great Sales Letters
Google AdSense:
What is AdSense Advertising?
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