Pay Per Click Marketing: Can A PPC Click Really Be Worth One Dollar?

Now you have to ask yourself if that is realistic. What does your past experience with pay per click marketing tell you? Have you managed ratios below 1:50 on a consistent basis? Remember that a 1:50 ratio equals break even - that means no profit.

Now you can play with the numbers to see which ratio your pay per click marketing campaign needs to yield to make it worth you while. Let's see:

If you are new to pay per click marketing my advise is to experiment with miniumum bids and less obvious keyword phrases. It is a good way to learn the basics without risking too much.