Publish and promote your RSS feed

Now the time has come to promote your new RSS feed. Needless to say I assume you have created something worth promoting. If you feel your RSS feed is a bit thin on the content side, spend some time beefing it up before you promote it. This is important. And here is why.

It is relatively easy to tell "the world" about your new RSS feed. But you only have one shot at making that ever so crucial first impression. So take your time and create something of value before you unleash your marketing powers.

So you have decided that your RSS feed it ready for launch? Good. Let's look at a couple of very effective ways of promoting your RSS feed.

Time to promote..that is publish your RSS feed

Promoting you RSS feed is in many ways synonymous to publishing it with as many aggregators as posible. Aggregators you ask yourself.

Aggregators are sites or directories that list RSS feeds. People interested in publishing other webmasters' RSS feeds go there looking for content. People browse and look for great content that interests them. If they like your stuff, they will grab your feed and you have a new subscriber / reader. This is why we took that bit of extra time to build great content....

There are lots of places where you can list your RSS feed. And the good thing is that you submit your feed once to let's say 25 places. Now that's done. All you need to do now is to update your one RSS file. Pretty neat, isn't it. You can show new dynamic content across 25 sites (our example) by updating one file only. So you see, submitting to more places is indeed better.

Most popular places to submit your RSS feed

As I said earlier, there are tons of aggregators. But the five I list below will get you started.

NewsGator

Syndic8

Bloglines

Moreover Technologies

NewsIsFree

There you have it. We are done. We have created a RSS file that validates. And we have published and promoted it across 5 of the most popular RSS feed directories.

If you found this page first and want to read the other steps in this tutorial - click rss tutorial to get to the overview page.

I wish you great success as a RSS feed publishing and marketing professional.