Effective sales letter openings

Writing an effective sales letter is an art. It is not easy. But there are some tricks of the trade to make the process easier.

Let's break it down. The process of writing an effective sales letter starts before you put pen to paper. Actually, one of the key ingredients have nothing to do with writing. To have success with your sales letter you need a well defined target group.

For the purpose of this article we will assume you already have a great mailing list. We will even look beyond the importance of having a great headline. Instead we will look at that very first sentence - the sales letter opening.

The sales letter opening is typically written to draw in the reader - to create interest. I will not bore you with the theories of what makes up an effective sales letter opening. Instead I will give you ten examples of my favourite opening.

Listed in no particular order, here we go.

My favourite sales letter openings

If you are like me.......

We don't know each other, but I think it is time.....

Have you ever wished.....

I'll get right to the point.....

What I want from you is.....

Imagine this scenario.....

Wouldn't it be great if.....

Remember when.....

When was the last time you.....

In the time it took you to read this.....

In my experience the sales letter opening makes a big difference to the success of an offer. The opening is there for one reason and one reason only. You need the recipient to read on to get to the good stuff.

A great sales letter opening will not get you the sale on its own. But it will give you a shot at making that sale.

Before I sign off, one more point from my own experience. I spend a fair bit of time on my sales letter heading and opening. Besides the benefits I have already mentioned, the heading and opening sets the tone of the whole sales letter. When I get the heading and opening sentence "right" - the sales letter has a habit of writing itself.

And, as always, good luck in your website marketing endevours.

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